In the South, hospitality is more than just a smile at the door or a thank-you at the end of a meal—it’s a way of life. The spirit of true Southern hospitality runs deep, and it’s about making people feel at home, welcome, and cared for, whether they’re sitting down for a heaping meat-and-three or checking into a cozy B&B.

That’s why Modern South Magazine has created the exclusive Southern Charms Award, a special designation given only to those restaurants and hotels that embody the heart of Southern hospitality, caring for others, and showing excellence in their craft.

Presented by Walton’s Antique & Estate Jewelry, Southern Charms recipients will receive dedicated editorial coverage on Modern South in addition to a sterling silver charm inspired by the Victorian era, hand-carved and custom-made right here in the South.

There is no sales component to the Southern Charm Awards. No payment for entry, no paid campaign to earn votes. It’s about recognizing the right people doing the right things.

Get to know the Southern Charms and the establishments around the South that earn them, and learn more here.

The Key Charm represents a symbol of trust, warmth, and the heartfelt welcome that defines Southern hospitality. A key unlocks not only doors but also the connections and memories shared once inside.

The Key Charm is a prestigious symbol reserved only for establishments that consistently provide an exceptional experience, going above and beyond in service, atmosphere, and guest relations. Recipients consistently embody best-in-class hospitality, creating spaces where others feel at home… a cornerstone of Southern tradition.

Generosity and giving are staple personality traits in the South. We’re volunteers and changemakers, fundraisers and get-your-hands-dirty kind of people. You’ll be well-fed and loved on in a time of need, not only from friends and neighbors ready to lend a hand, but also from area businesses that put philanthropy first.

Recipients of the Heart Charm have, well, heart. The charm symbolizes compassion, kindness, and the spirit of giving, and is awarded to hotels and restaurants that demonstrate outstanding commitment to charitable work, community support, and fostering social change. Heart Charm recipients work hard to make their communities – and the world – a better place to live.

Whether you’re visiting a friend or vacationing around the region, you’ll be pleased to find high-quality lodging and outstanding service across the South. From beautifully preserved historic properties to charming B&Bs and grand hotels that still make you feel like the only guest on site, the Luggage Charm is awarded to hotels that embody overall excellence.

To earn the charm, hotels must have exceptional facilities, attentive staff, and foster a premium guest experience. It’s all about memorable stays that feel like a home away from home.

Southern cooking is a cherished way of life. But it’s not always about the traditional ingredients or the generational recipes; it’s about the warmth of the people, the vibrancy of the places, and the decadent dishes that feel like a warm hug from grandma. The Cast Iron Charm is awarded to restaurants around the region that exemplify culinary excellence through creativity, unwavering commitment to quality, and an outstanding guest experience.

Culinary excellence isn’t defined by the most extravagant dishes, luxurious dining rooms, or intricate plating, but by skilled chefs who craft meals that truly nourish the soul. Just as a cast iron skillet is seasoned over time, true excellence in the kitchen comes from dedication, creativity, and commitment to quality.