Featured Image: Olive Branch Road
Ashley Worley’s entrepreneurial spirit is in her jeans.
The Charleston-based founder and chief creative behind luxury denim label Olive Branch Road, Worley grew up as the third-generation on an 80-acre homestead in North Carolina. Between breaks from school, she visited her parents at work—her dad at an auto center and her mom at a weight-loss center. “I wanted to learn and grow, and saw how brick-and-mortars ran, plus I got to spend quality family time,” Worley writes in a blog on the brand’s website, detailing her Southern origin story.
It wasn’t until after she became a mom herself that the idea for her own business came to her out of the blue. “The dream of this brand was what I believe to be a divine download,“ she recalls. “It seemed crazy because I have a medical background, but it was a dream I couldn’t shake.”
After running the idea by her husband and culling wisdom from female-founder podcasts, Worley launched Olive Branch Road in 2025 with a clear mission: to create modern, wardrobe staples for women designed to transcend time and place, inspired by her experiences moving between city and country living. “Denim that feels like home, whatever that means to you,” she says.
Every detail is considered with heartfelt intention, from the materials—deadstock leather and denim bought in Los Angeles—to the SSS monogram on the back pocket as a nod to her family’s Triple S Ranch. Drops are limited and exclusive, but what really makes Olive Branch Road stand out on the rack?
“What makes it different is me. I mean that from the humblest of places,” Worley adds. No one else shares her family heritage—the one she is proud to pass on to her own kids. “I completely took it for granted and appreciate it more now that I have moved away, yet I get to visit because three generations still live there,” she says. “Taking my boys back home is a gift to me, and I appreciate it more than I can explain. “
Working alongside fellow mothers, Worley is growing Olive Branch Road in a way that allows her to stay close to home, while also supporting American manufacturing and fair labor practices—and look chic doing it.
Here, she shares her tried-and-true tips for styling denim.
Favorite way to style a pair of blue jeans:
“Currently, with a graphic tee, a bandana, and Miron Crosby boots. It’s easy and fresh while feeling so functional and put-together.”
Building your denim collection with a best seller:
“The Ashley Nicole Work Shirt has sold best to date as it’s truly seasonless and wears so well alone or layered. It’s the perfect wardrobe staple that I think a lot of women are missing.”
The hardest-working wardrobe staple right now:
“For me, right now, the Helen Jeanette Jumpsuit. It is so comfortable, and I wear it all the time, anywhere, dressed up or down, layered under or with a bandana—it’s a crowd favorite and honestly looks great on everyone I have seen try it on. The OBR Jean in Triple S wash is a close second.”
Personal denim icons for inspiration:
“I love Anine Bing’s style and the way Imogene + Willie styles their pieces. I also love the way I see women styling denim ‘in the wild’ and have some friends who inspire me so much!”
What’s trending this season:
“We are all about ecru this summer, top-stitched with brown. Our capsule drops in June and is beautiful. The denim is so soft and made in the South. Pre-orders are open now, and we will do a limited run.”
Her denim dos and don’ts:
- DO always follow the care instructions on the label.
- DO style it in the way you feel most comfortable and like yourself.
- DO invest in pieces that you’ll love and wear (and pass down if you can) for a long time.
- DON’T follow the trends if they aren’t you.
For more about fashion and life in the South, click here.
