wrapped presents

Our Favorite Southern Brands to Shop Right Now

If you were busy rockin’ around the Christmas tree, you may have missed the Birthday Celebration for Modern South! We just turned one, and to honor this incredible milestone and show our gratitude to the wonderful readers who’ve cheered us on from day one, we celebrated with 12 days of giveaways. From standout travel finds that awaken your wanderlust to crave-worthy Southern food and lifestyle favorites (and a few standouts beyond the region that we want to rave about), our giveaway lineup showcased the very best of every category we cover.

If you’re a little late to the party, don’t worry—we’ve gathered every featured product here so you can explore (and shop) at your leisure. From exciting travel experiences and overnight stays to kitchen must-haves, specialty food sets, lifestyle goods, and more, this year’s selections were designed to celebrate the spirit of the South—and to treat our readers to something truly special. 

Below, you’ll find direct links to all the items featured in our birthday celebration, so you can discover your new favorites or gift them to someone who loves the South just as much as we do.

Kitchen + Food

A collection of food products from The Loveless Café, including biscuit mix, pancake mix, various preserves, and sauces, arranged on a wooden table with a cookbook in the background.

Loveless Cafe

With a list of fans that includes Martha Stewart and Reese Witherspoon, The Loveless Cafe may not need an introduction. But for those who don’t know, this Nashville, Tennessee legend is world-renowned for biscuits and preserves, pantry staples, southern wares, and other kitchen essentials. 

If the giveaway gods didn’t shine on you this year, you can still treat yourself to the Taste of the Loveless Gift Set—packed with flaky biscuit mix, stone-ground grits, BBQ seasoning, plenty of sauces, and so much more. 

Don’t forget to use the exclusive discount code for our newsletter subscribers, “MODERNSOUTH15” at checkout through December 31.

A slice of a pecan pie is served on a plate next to the whole pie on a wooden table, surrounded by bowls of nuts and chocolate treats, with festive decorative elements in the background.
Image: Pearson Farm

Pearson Farm

Pearson Farm—one of the last family-owned peach farms in Fort Valley, Georgia- joined in on the festivities to gift one lucky Modern South reader a Holiday Joy Box. Packed with an assortment of flavored pecans, a chocolate-pecan collection tin, and a custard-pecan pie, the Holiday Joy Box is a delectable taste of the Peach State. 

To grab one for yourself (or a delicious gift), head on over to Pearson Farm. While you’re there, you may want to try other farm favorites like the Peach Preserves Trio or make arrangements for a Farmer’s Dozen Peaches to land at your door come Spring 2026. 

A collage of four cookbooks featuring 'Recipes from the American South' by Michael W. Twitty, 'Family Thai' by Arnold Myint, 'For the Love of Chocolate' by Phillip Ashley Rix, and 'Classic Cocktail Revival' by Jennifer Brian.

Ultimate Southern Cookbook Collection

At Modern South, we’re committed to telling stories of the South. And, if you know anything about life below the Mason-Dixon line, then you know that from biscuits to BBQ and collards to cornbread, our history is delicious. Today, Southern chefs carry that legacy forward. Whether they’re reimagining the classics or cleaving to comfort food, our chefs are showing the world that the South is indeed a culinary force to be reckoned with. 

To honor that taste of the South, we partnered with four incredible chefs to bring you the Ultimate Southern Cookbook Collection. Showcasing the warmth and complexity of Southern cuisine, these books will absolutely make your taste buds sing. 

Recipes from the American South by Michael W. Twitty 

Family Thai by Arnold Myint 

For the Love of Chocolate by Phillip Ashley Rix 

Classic Cocktail Revival by Jennifer Brian 

A serving of crispy fried chicken with French fries, coleslaw, and dipping sauce, accompanied by a cup of iced tea, served on a branded tray from Waldo's Chicken & Beer.
Image: Waldo’s Chicken & Beer

Waldo’s

If you follow our “Last Week’s Eats” series on Instagram, you’ve probably seen Waldo’s Chicken & Beer make an appearance or ten. And there’s no mystery here; it’s one of Kellie’s favorite restaurants. 

Founded in 2019, Waldo’s has expanded across the South with 13 locations in Alabama, Arkansas, Colorado, Florida, Kentucky, Oklahoma, and Tennessee. If you’ve never been to Waldo’s, you probably owe it to your taste buds to try. And if you’re looking for the perfect gift or stocking stuffer, A Waldo’s Gift Card might be the best way to share the love—plus, you can never go wrong with a gift card. 

A group of three women enjoying drinks on a rooftop patio during sunset, with city buildings in the background.
Image: Visit Fort Wayne

Travel + Travel Accessories

Fort Wayne Getaway

Our stories of the South wouldn’t be complete without spotlighting great travel finds, too. One of our favorite can’t-miss destinations is The Bradley Hotel in Fort Wayne, Indiana, designed by Vera Bradley co-founder Barbara Bradley Baekgaard. If a stay at The Bradley Hotel makes it onto your bucket list, a Vera Bradley duffel is a must-have. 

Road Trip Bundle

Love a good road trip? We do too, that’s why we partnered with Schumacher Electric, a leader in power conversion technology since 1947, for Modern South’s Road Trip Bundle giveaway. The list of goodies includes a portable car charger, a $50 gas gift card, and scrumptious Southern road trip snacks (Goo Goo Clusters, Moon Pies, Dr. Enuf, Ale 8, Cheerwine, and Lowcountry Kettle Chips). 

Bardstown’s Bourbon Trail Getaway

Home to more than a dozen distilleries, pouring some of the best bourbon you’ll ever taste, Bardstown is the Bourbon Capital of the World. So, in partnership with Visit Bardstown, we recently sent one lucky winner into the heart of the Kentucky Bourbon Trail® with a one-night stay at The Trail Hotel, dinner, distillery tours, and some Bardstown swag. 

If you missed the giveaway, don’t worry—you can still plan your own bourbon-filled getaway to Bardstown and experience all of it for yourself.

A woman stands confidently wearing a mustard-colored jacket over a denim shirt, paired with light blue jeans and navy sneakers, set against a plain white background.
Image: Olive Branch Road

Fashion + Lifestyle

Olive Branch Road

When Ashley Worley launched Olive Branch Road earlier this year, she set out to create a woman-owned luxury denim brand rooted in authenticity and designed for real life—the holy grail jeans that you’ll reach for again and again. And it looks like OBR has done just that. 

To help us celebrate our first birthday, Olive Branch Road partnered with Modern South to give away a pair of their classic ORB Jeans. If you missed it, no worries, you can still treat yourself. Use code MODERNSOUTH for a discount on your next purchase.

Ranger Station

No birthday celebration is complete without candles, right? We thought so, too. So, for our first birthday, we teamed up with Nashville-based Ranger Station for a special giveaway featuring two standout collabs—one with Noah Kahan (a favorite of Kellie’s) and another with Kelsea Ballerini.

To experience these scents for yourself or as a unique gift for your favorite someone, you can always visit Ranger Station and “add to cart.” For some cozy vibes, try The Stick Season Candle. This collab with Noah Kahan is inspired by Vermont pine, campfire whiskey, and your favorite flannel. For those looking inward, Ranger Station’s Burn The Baggage Candle, made in partnership with Kelsea Ballerini, smells like Tennessee iris, orris, sandalwood, and breaking old patterns—cheers to that.  

Keep shopping for more Southern-inspired finds here.

Our Favorite Southern Brands to Shop Right Now - Modern South

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