Here in the South, we may love our front porches and sweet tea, our floral prints and needlepoint knitting, our stunning white sand coasts and our winding back roads. But we also love our diverse cuisine, celebrating chefs from all over the world who call the region home. We love that we’ve become a destination for vibrant music, historical sites, and just as many major metropolitan areas as charming small towns.

And, we’re proud of the progress we’ve made to honor and amplify complicated history while knowing the work has just begun.

We’re here to spotlight all the things that make the American South great: those sweet Southern traditions like twinkling lightning bugs and all things toile print, while also celebrating all the wonderful, refreshing things we bring to the table in modern America.

We’re rocket scientists and farmers, miracle workers and teachers, whiskey aficionados and musicians, entrepreneurs and caretakers, and everything in between.

Meet the Modern South.